Woodford Reserve "It's About Time"
Targeting - Whiskey enthusiasts, connoisseurs
Core Theme of the Campaign -
Fostering an appreciation for artisanal whiskey making
About the
Campaign -
Bourbon whiskey promotion highlighting craftsmanship
Formula applied by the Campaign to elicit customer action -
Emphasizing the time and patience invested in Woodford Reserve
Business Title
A Look at
the Campaign
Campaign: Woodford Reserve "It's About Time"
Concept:
*Launch Year: Ongoing*
"It's About Time" is a campaign by Woodford Reserve, a well-known Kentucky bourbon whiskey distillery. Launched as an ongoing initiative, this campaign embodies the idea that enjoying Woodford Reserve bourbon is a timeless and sophisticated experience, meant to be savored and appreciated. It positions the brand as a symbol of craftsmanship, tradition, and the pursuit of excellence in whiskey-making.
Key Details:
1. Timeless Elegance:
- The core concept of the campaign is to convey that enjoying Woodford Reserve is an experience of timeless elegance and sophistication.
2. Craftsmanship:
- "It's About Time" did highlight the meticulous craftsmanship and attention to detail that goes into every bottle of Woodford Reserve.
3. Bourbon Heritage:
- The campaign did celebrate Woodford Reserve's heritage as a Kentucky bourbon, tapping into the rich history of bourbon-making in the region.
4. Slow Sipping:
- Woodford Reserve is often associated with sipping whiskey slowly and savoring its flavors. The campaign did promote this approach to enjoying bourbon.
5. Distillery Tours:
- Woodford Reserve offers distillery tours. The campaign did encourage visitors to explore the distillery and learn about the whiskey-making process.
6. Limited Editions:
- Woodford Reserve occasionally releases limited-edition bourbons. The campaign did feature these special releases.
7. Mixology:
- The campaign did touch on the versatility of Woodford Reserve in mixology, showcasing cocktail recipes.
8. Brand Legacy:
- "It's About Time" campaign did outline the legacy and reputation of Woodford Reserve as a premium bourbon brand.
In summary, "It's About Time" is an ongoing campaign by Woodford Reserve that positions the brand as a symbol of timeless elegance and craftsmanship in bourbon whiskey. It celebrates the brand's bourbon heritage, slow sipping culture, and commitment to excellence. The campaign aims to resonate with individuals who appreciate the artistry and sophistication of enjoying premium bourbon.